Festivals can be a vital platform for emerging artists to present their work; from the wider audiences festivals can bring to the diverse pool of companies and artists they attract, those involved can benefit hugely far beyond the simple economic factors we often measure things by.
With A Young Theatre’s Incoming Festival opening at the New Diorama Theatre in London today, the companies involved will have a fantastic opportunity to showcase their work in a venue with a developing reputation – and with a number of companies involved not based in London, they also have the opportunity to reach an audience in the capital under much less financial pressure than they typically might face. Furthermore, with the shows forming part of a full festival programme the appeal to audiences is much greater than it might be for an independent run – audiences may be shared between shows, and with A Younger Theatre and the New Diorama advocating for the work there is already a seal of approval that the work is of a high standard. Add to that the highly professional print and marketing for the festival, and you’re looking at a huge opportunity for those companies and artists involved. Continue reading