Archive for April, 2012

Falling Headlong – and how we can make theatre trailers work

Posted in digital, journalism, networking, new writing on April 30, 2012 by danbaker83

Headlong recently released the trailer for their upcoming season; a glitzy, sharp looking affair which is in many people’s eyes a piece of art in itself.  However, within all the fanfare regarding its high production values has been a sense that the trailer has been embraced as some type of cause celebré as far as theatre’s relationship with social media is concerned.  Is this fair on Headlong, and does this undermine what they are trying to achieve?

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